MITO Luxury presents a two-day workshop focused on the “Brand theme” and on the importance of a correct strategy to achieve a successful commercial positioning on international markets.
This Workshop comes among the “Special projects” by MITO Luxury and is characterized by an exclusive formula that combines work and well-being. Thanks to the partnership with DISTILIA Historic House of Salento, we have packaged a formula that allows you to take part in a high quality 8h workshop, dedicated to a maximum number of 8 people, organized in an exclusive context in the heart of Salento (southern Puglia, at the heel of the boot if you look at the map of Italy), enriched by a special experience.
The WORKSHOP
The workshop is organized in two sessions, Friday morning and Saturday morning from . 9.00 am to 1.00 pm .. 13.00 .
The first session focuses on the Brand as a concept and as a business strategy. A focus point on the difference between the corporate image and that of a brand, the analysis of the necessary characteristics and the design phases, with observation and commentary on case histories to then examine individual cases.
The second session switches to the Brand strategy to introduce a company in an international context and obtain benefits in terms of positioning, commercial results, dimensional development.
During the two sessions, practical cases brought by the participants will also be examined with a space dedicated to the Q&A.
Brand reference contents and articles are available in the section “Culture” of the site.
THE EXPERIENCE
For this Workshop we have designed a real Work &Welfare experience, in order for the participants to be have the opportunity to come and visit Salento, a destination that is known at an internation level and characterized by a fascinating mix of nature, landscapes, villages, all with their stories, traditions and good food.
The experience becomes even more intense with the planned stay in an authentic historic residence (DISTILIA) and a gastronomic tour to discover the city of Lecce, southern capital of Baroque.
THE PROGRAM
I EDITION – 18 th and 19 th NOVEMBER 2021
Thursday 18 th November – Free arrival in the afternoon and accommodation in the room – Free evening.
Friday 19 th November –
- from 9.00 am to 1.00 pm .. 13.00 1st classroom session
- from. 13.00 am to 1.00 pm .. 14.00 transfer to Lecce and organized food tour
- from. 16.00 am to 1.00 pm .. 19.00 tours and free time in Lecce –
- transfer to DISTILIA and dinner
Saturday 20 th November –
- from. 9.00 am to 1.00 pm .. 13.00 II classroom session
- End of work and greetings
USEFUL NOTES
Places available for the Workshop: 8 (The workshop starts with a minimum of 5 participants)
Possibility to extend the stay at DISTILIA for the weekend
Possibility of adding a companion for the stay.
How to get:
– nearest airport: Brindisi International Airport, with many European direct flight connections (45km) –
– nearest train station: Lecce, with direct train connections to Rome or Milan (5km) –
MITO Luxury has an agreement with a taxi company that can offer discounted rates to participants. You can request the contact in the booking email.
Transfer from / to Lecce for the Food Tour on Friday included in the participation fee.
FEES
Package cost per stay (2 nights in b&b + Friday dinner) and participation in workshops: Eur. 605,00 plus VAT
Additional cost for accompanying person in a double room (without participation in the workshop): Eur. 155,00 plus VAT
Information and reservations: relazioniesterne@mito.org.uk
DETAIL LINK
PROGRAM WORKSHOP PROGRAM FOOD TOUR DISTILIA DIMORA SALENTINA
