A new project in a new market phase,
for a selection of niche and high value companies.
A Club is a private place, where to take care of and share interests, find inspiring topics and ideas, develop relationships and work on pleasant relationships.
An Atelier is a different place, where to know and appreciate a product, try it and imagine it in your daily life, ask to make it tailored for your pleasure.
MITO is a business reality that since 2008 takes care of business development projects focused on exclusivity and originality, with attention to detail and interest in the really particular, carrying out international projects for a clientele made up of valuable entrepreneurs. Over the years we have met several interesting business realities, sometimes looking for them, sometimes getting their requests; they are peculiar and exclusive enterprises, where regardless of size there is a value in the form of company history, of productive talent, of research of exclusive materials and combinations.
This market phase due to Covid-19 created a very particular situation, many businesses are confused and trying – now – the best strategy for recovery and carefully analyzing the social and market context, we highlighted two important aspects:
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the growth of online sales, not just as numbers, but also as a habit;
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interest in company stories, corroborated by a greater use of social networks in the lockdown phase.
And observing this scenario, as well as listening to the needs of different realities, today we have understood more than ever the importance of dedicating ourselves to collaboration between companies, creating a communication format and support for commercial development organized in an extremely streamlined and simple way from an operational point of view, without fixed costs for partner companies.
The demand that comes from businesses is always the same: “higher sales”. But today the market is experiencing new and further difficulties, retail had a strong contraction, the same for the spending capacity of consumers, shopping as it was normally known will take a long time before recovering.
However, there is a group of consumers looking for personalized solutions and places-not places in which to find answers to their most particular desires and tastes, areas where the desire to purchase hardly falls and which today benefits from the so-called. revenge shopping, that is, that strong desire to rescue the lost time and give yourself something really beautiful, exclusive or customized.
This is where MITO fits in with an unedited format, the CLUB-ATELIER .
The CLUB-ATELIER offers a selection of high quality products made by the selected companies, in the field of fashion and accessories, design and food, with customization services and “made to measure”, but also concierge, with which to find an answer “out of catalogue” to a particular need or desire of the client.
Sales are dedicated to members registered at the CLUB-ATELIER and include online and off-line initiatives and events.
The companies are included in the selection by invitation directly from MITO or from already selected companies and can take part in collaborative projects, co-branding, promotion.
The CLUB-ATELIER is a space-no space of collaboration, comparison, mutual interaction and growth. Inside, concepts of style, creative ideas, inspirations, comes through and are brainstormed, also provided by the collaboration between the same companies present, vision is stimulated and consumers are involved in sharing these values. Being at the same time a Club and an Atelier means allowing customers to find themselves on examples of beauty and elegance, innovation and future, then see them made and be able to buy them.
The goal is to make fascinating and interesting the evaluation of a purchase , therefore promoting what the company can do for each specific customer, taking care of the details of personalization and passion in its sector.
For more information and operational details: management@mito.org.uk
