There is a real design process for brand development actions, a process that involves the writing and definition of phases and initiatives that together make it possible to create a project with which to support the activity of”business and obtaining commercial benefits.
We at MITO Luxury work with a vision, we have in mind what the company and its brand can represent and on the basis of these premises we build a value model to be used in initiatives with a high market impact.
We focus our efforts and our ideas on brands capable of bringing elements of originality, tradition and history, innovation and uniqueness, because with these we design and create a particular Brand Experience.
The Brand Experience is now a fundamental moment in corporate communication. In a world where everything is made available quickly and every product can find an almost similar replacement in no time, becomes essential “procure” to the customer a moment of intimate and exclusive contact with the company.
Designing a Brand Experience is an ambitious task for us, organized in:
- a specific analysis of the company in terms of history, positioning, know-how e capacità;
- an assessment of the range of products or services and the reorganization of the offer in terms of brand positioning;
- the design of an unprecedented concept in the context of collaborations and particular contexts in which to bring communication;
- the development of a program of activities related to the enhancement of exclusive contents of the company, contextualized in a collaboration conceived in a context other than the production one;
- the management of customization services and tailor-made productions for existing and potential customers;
- the step-by-step measurement of the effectiveness of the actions taken.
How we develop a Brand Experience for your company then?
- By planning a period of contact and communication with customers in an unprecedented context, where we identify elements that unite the company and the chosen context itself (a restaurant location, an artistic space, a territorial reality, a sporting event, a particular property) by history, actuality, personages, places of belonging, vision and other aspects.
- Conceiving and taking care of the concept in which to express the company.
- Studying the birth of a collection or a specific creation, dedicata all’Experience, possibly also with a Co-Branding.
- Taking care of the on-site relational aspects and the creation of a community with the Club formula.
The project can have a short screening, medium or long term, while the sectors can be the most varied.
For more details and information, then to start an evaluation of your project, you can contact us by sending an email to: management@mito.org.uk
