Culture

4 June 2024

Learning from big brands: LVMH and the sponsorship of the Paris Olympic Games 2024.

04/06/2024 – A nice example of a sponsorship strategy, it comes from a major player in the market: la holding LVMH. On the occasion of the Olympic and Paralympic Games Paris […]
16 May 2024

Partnership as a structural business strategy.

16/05/2024 – Many collaborations are born with the aim of creating attention around the company and also end up being remembered as a promotional spot or a historical moment […]
4 April 2024

Historic brands and companies in Italy: the value of history for the future.

4/04/2024 – In Italy we have long breathed values ​​of great impact that lead back to the culture of a population, to the history of places and artistic heritage, a […]
25 January 2024

The business development model changes. Let's see the strategy “Liberty London”.

25/01/2024 – The company needs to find effective development models, communication and promotion in the media are the first port of call for most […]
16 November 2023

Strategic analysis of a repositioning: Cortina d'Ampezzo reflects.

16/11/2023 – Whether it's business, of a corporate group or a territory, to be able to compete effectively on the market and maintain an advantageous positioning […]
6 October 2023

The Italian Mind: a One Off.

6/10/2023 – An extremely interesting and finally very well centered event took place a few days ago at the Auditorium of the Florence Chamber of Commerce. […]
17 May 2023

Brand Strategy: the strategy also on color.

15/05/2023 – When designing a brand strategy, you work on multiple aspects that together create an effect “identity” to be used on the market and ai […]
21 March 2023

Brand Strategy: Prada with the formation of Forestami Academy.

21/03/2023 – When we talk about brand strategies we have to think of increasingly innovative and innovative development models, in this sense, we just don't mean […]
24 February 2023

The Beautiful, the good and well done Italian: Altagamma has centered the new value of made-in-Italy !

24/02/2023 – The Made-in-Italy famous all over the world has crossed the decades bringing with it stories, iconography and evidence of an inspired way of life […]