25/01/2024 – The company needs to find effective development models, communication and promotion in the media are the first port of call for the majority of those companies that try to make their way in the market by proposing offers and solutions, but too often a real strategy is missing “intelligent”, with which to attribute identity, capacity, reputation and appeal to the company.
We always insist on the need to dedicate ourselves to studying a strategy, because doing business can no longer be limited to producing and selling, it is essential to build a model of knowledge of company characteristics and characteristics to offer customers methodically and consistently.
To give you a more concrete idea behind this concept, I bring you to reflect on the strategy of “Liberty London“, a famous and historic London department store that has always focused on the style and authenticity of a refined image, across all its departments of the historic Tudor-style building in Great Malborough St. in London's West End.
Liberty is known for its close connection with art and culture, it has always promoted young designers at the beginning of their career and many brands that later became famous were presented there for the first time. Liberty London is also famous for its fabrics with bold and floral prints and starting from this identity he focused decisively on the brand “Liberty Fabrics”, so much so as to make it a connected brand and start a series of exhibitions in the main cities of the world where patterns and designs printed on the unmistakable Tana Lawn cotton or on luxurious silk or on light linen are presented, all brilliant canvases for bespoke creations of all kinds.
Liberty therefore no longer presents itself simply as a department store, but as a movement dedicated to discovery, animated by art, culture, design and pursuit of beauty, building a communication based on moments of knowledge of its essence, of its original care, of design and the celebration of craftsmanship, decisively passing on the spirit of the founder Arthur Lasenby Liberty, remaining like this “eccentric and committed to bringing good design to everyone“.
Regardless of what the company offers for sale, with a view to business development and success in the competitive context that every entrepreneurial reality encounters, the development project must take into account a strategy organized by interconnected steps, starting from a know-how and a vision that represent useful material for positioning it.
On the other side of the bidding counter there is a saturated market, there are consumers and users interested in enriching themselves culturally with a fascinating story, which will then be represented by the brand on the chosen product.
Develop your brand with an intelligent strategy and, if you want, design support, contact us by writing to: management@mito.org.uk
