6/12/2023 – Cortina works with skill and foresight towards territorial development, not limiting itself to the traditional positioning as a tourist destination, but aiming to create appeal for a destination around the concept of a glamorous location.
And that's how we get to itthirteenth edition of Cortina Fashion Weekend, a schedule full of many new features that become an attraction within an attraction to open the new winter season.
The program opens the doors to the winter seasonThursday 7 December at 18:00 with the ribbon cutting, followed by a musical show. Friday 8 we continue with the appointment with“Cortina Fashion Weekend Sport” and give them 18:00 the preview programming of all the major sporting events along the road to Milan-Cortina is presented 2026 and the Partnership between Dolomiti Bellunesi and the Italian Curling National Team in collaboration with the Cortina Foundation. Following“the Aperitif in Pink” offered by the DMO Dolomiti Bellunesi Foundation. Saturday 9 December the big news of this edition 2023, the eventROSADIRA, exclusively for the Fashion Weekend.
The innovative strategy of a territorial reality like Cortina does not lie exclusively in the creation of a program of events and initiatives, as in the conception of the place as a brand positioned in a market in which users and customers express interest in some specific characteristics.
In this case the “brand Cortina” presents itself as a reality capable of offering characteristics of glamor and dynamism, coordinated by the existence of one “Cortina Foundation” which is responsible for implementing programs that are coherent with each other, now as the operational arm of the Olympics 2026 and with the fundamental objective of promoting and organizing activities, events, events and any other initiative linked to the carrying out ofsporting and cultural events of national and international scope which fit into an overall framework ofdevelopment and valorisation of the territory.
A design that comes from a context analysis (is perhaps the most important element, an overall framework for the development and valorisation of the territory) and not from the need to fill a seasonal calendar, a lesson that many local entities should look at carefully.
