6/10/2023 – An extremely interesting event took place a few days ago at the Auditorium of the Florence Chamber of Commerce and finally very well centered on the role and actual future to which the “Made in Italy” can and must aspire to international markets.
The expression “One Off” brings us back to the concept of “unique production“, that is, what is created only once and as the first unprecedented time, that which contains elements of unique and unrepeatable charm such as the refinement of a way of finishing or designing or producing something by hand.
The Made in Italy that cannot be contained and understood simply in a product, but which evokes that “collective conscience of Italian thinking”, as it was written << from Seneca's Letters of a Stoic to the design of Giorgetto Giugiaro, nothing has changed in being an Italian mind >>.
The focus was then calibrated to “what is intuited, but you cannot fully understand and decipher and that, Surely, it can never be copied: the generating force of the human mind”.
Ambassador of the event was Anna Fendi, from in relator Daniel Langer (advisor for the US market of Italian brands such as Ferrari, Maserati, Pininfarina and international luxury brands such as The Kering Group and Polo Ralph Lauren), to document and illustrate what has made Made in Italy synonymous with quality over the decades, craftsmanship and style unique in the world.
Because this event was so well conceived and well articulated ?
Because in the current market context and in what is developing, increasingly oriented towards phygital and therefore towards the interaction of users on the network, the culture of know-how is the universal language with which to make a multitude of generations of consumers understand what is truly valuable. The time needed to express it runs out too quickly in the image of a product, communication requires dedicated times and places that can be filled with content and initiatives in which “narrate” ed “excite”, no more selling.
Lo “mental state” predisposes one to understand a unique and exceptional mental state, Here because “The Italian Mind” and here's why “a One-Off” .
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