28/02/2023 – As part of the series of meetings with reference speakers in the various economic sectors, the Distinguished Speakers Series Talk part of the transversal learning activities of the Regent’s University London, opens a chapter dedicated to strategies to make a brand a success story. A window that this time is opened on the world of Ferrari, with another very interesting appointment with Dennis Munck, Head of University Partnership of the prancing horse brand.
In his speech Dennis Munck will address the issue of corporate DNA and how this has had value and influence in determining success, through the brand's decades of history, not only thanks to the technical characteristics and technological achievements of the product.
A DNA that has always been inspired by performance and innovation, but also experimentation and challenge, on the road and in motorsport, that the company has been able to interpret as a value and on which it has managed to build an appropriate strategy.
But with an eye to the new times we live in and to which the company now belongs, the focus will be on the sustainability vision, now increasingly current and essential to be able to exist in a different world and in some respects more attentive to the extensive use of resources.
