23/11/2022 – What makes a territory an attractive place, where investors, citizens, tourists, businesses want to go ? innovation !
Without compromise, today we are facing a series of crucial turning points, the same crisis of the last decade has pushed and continues to push towards a form of relaunch that cuts across many categories of subjects, from workers to entrepreneurs, to the territories. And innovation brings with it contents that can represent very useful material for a positive change.
If once we talked (and many still talk about it) territorial marketing, focusing on those typically corporate dynamics of doing, to promote, position a company and therefore also a territory, today we must acknowledge the presence of important and incredible changes, who invest the company at 360° and consequently those who carry out functions or activities.
Technological innovation first, and, the one that guides us and conditions us in our daily actions, first as citizens and private users, then as companies and insiders. Technological innovation is still warming up the engines, the Metaverso it is a reality that is still difficult to understand in its real usefulness and is still the prerogative of a few companies that try to enter this virtual world to understand more, but it is at the same time a phenomenon that at a certain point will invest everything and demand, as it was for social networks, to be there and above all to know what to do.
But innovation is also that of process, which must lead to a redefinition of roles and functions, at the professional level, at the brand level, at the place level.
In Italy process innovation proceeds slowly, it is hard to detach yourself from product innovation, important if, but not sufficient to include many mechanisms to work with and invest, but above all to invest.
Because the real opportunity is now attracting an investment system that can create a favorable place for the economy, the real challenge is to make the territory an environment conducive to growth, where the functions (businesses, banks, institutions, training system, geography of the area) they find a new dimension and new projects to make work, thus triggering development.
It is no coincidence that Milan is establishing itself at a European level as one of the new ones, main, development hubs, starting from process innovation in territorial systems. A context in which there are the right ingredients to develop an innovative ecosystem internationally recognized by investors and stakeholders, who want to come here to be in Italy; infrastructure, talents and geographical position are the first level of elements that are part of a territorial development strategy and that are necessary to make Milan a leading international technological hub in Europe, as well as other key territories, each contextualized in its own geo-economic position.
The training system is of excellent quality and this generates an opportunity for those looking for qualified human resources as well as for those who want to specialize and find a connection with a dynamic business system, in continuous renewal. The innovations linked to new technologies are certainly the sectors that offer greater dynamism and are implemented in various industrial fields, from agriculture, al food, fashionable, to construction, to mechanics, therefore high-tech is a prerequisite on which to focus regardless of the productive specificity of a territory.
And finally, the identity of a territory: here the game of territorial innovation is played, the possibility of identifying and making the territory highly recognizable is part of the brand strategy that acts as a corollary and synthesis of a set of initiatives that refer to what has been observed up to now.
