27/05/2022 – Innovation is a process that is applied to the company as well as to our daily life, it's true. But from a business point of view a process is part of a sequence of steps, while innovation today also takes on another very important role: becomes a “flow”, that is, a sort of autonomous mechanism that occurs in various sectors and can involve different subjects in an unexpected evolution, even outside the corporate schemes and the sector to which they belong.
The BMW automotive group is investing, like so many others, on the electrification of its range, presenting models very oriented towards innovation and the future, with a particular emphasis on the style that tends to differentiate the current and future production from the previous one, so as to emphasize the change of course on several fronts. The style therefore focuses on truly innovative solutions and highly efficient components, which makes use of very particular and specialized productions, thus opening up opportunities to companies even far from the automotive sector.
th and ’ the case of the solutions explored for the launch of the i7, flagship of the range “i” (which will in any case be joined by the versions with internal combustion engine, still for a while’ available on the market), which features a brand new front with an extremely advanced lighting system, designed and created in collaboration with Swarovsky.
The Austrian company specialized in crystals for jewelery and precision optics, enters a sector never touched before by bringing its technical-scientific know-how into an application that is in turn crossed by innovation, the creation of devices to create and transform automotive lighting. Devices that are made up of highly advanced systems, like a laser projection system which, thanks to such a particular optic guaranteed by’advanced crystal, offers astonishing performance to the full advantage of safety, resource optimization e, last but not least, del design.
The two partners have therefore embarked on a design path that is crossed by innovation and thus lays the foundations for investing in experimentation and technology, creating an unprecedented leadership in the sector.
Innovation has therefore become such an important flow that it can be exploited to work on new projects, also appearing in totally different sectors in which to be able to express excellence and quality without encountering direct competition.
The company that devotes time and energy to studying the market and the reference contexts, even far from their own area of belonging, will have the opportunity to see your brand alongside a qualified partner with whom to generate exclusive projects and precisely in the light of the possibilities offered by innovation, this represents a possible scenario also for high quality and specialization small businesses.
The analysis of market opportunities is in fact part of a broad and in-depth assessment of the company's wealth of skills and capabilities, therefore the meeting and comparison with even more structured realities with which to identify interesting spaces to create exclusive solutions, capable of generating a particularly appreciated impact in terms of communication and design.
For such an evaluation, write to us by sending an email to management@mito.org.uk
