25/05/2022 – Savile Row in the heart of the Mayfair district in London historically represents the point of reference for English tailoring and has seen the succession of important names in the most exclusive and bespoke fashion for men over the years, with its charming ateliers furnished with wooden boiseries, divan Chesterfields, cigar case and tartan plaid in the purest British style. The likes of Winston Churchill have dressed up here, Charles Dickens, Sean Connery, Eric Clapton, a large number of nobility from all over the world and still today it represents the most coveted place where stars and well-known personalities come to have a tailored suit made with the most exclusive wools and the, totally customized, more elegant.
Among the brands that occupy the windows of Savile Row you can find Pope & Bradley, Gieves & Hawkes, BRANCH&Skinner, Huntsman&Sons, Chittleborough&Morgan, Henry Poole&Co, Norton&Sons, Davies&Son, Graziano&Girling and many others, all united by an excellent common denominator: the ability to satisfy the most particular desires for the style of its customers.
A corporate heritage that is concentrated in a street where history is king, but at the same time it projects itself towards the future, with the ability to mix tradition and craftsmanship with modern times, therefore with the needs of a clientele that wants to enjoy an adequate service at a pace, logic and culture of the third millennium.
As, Savile Row celebrates all of this with a two day event on 15 e 16 next June with an exhibition of classic and iconic cars that will frame the contents expressed by the sartorial tradition of the bespoke brands that 1803 frequent this stretch of road, since when, In the 1860 Henry Poole invented the “dinner jacket” O “tuxedo” for Edward VII or since Huntsman hit cinema screens worldwide as the secret base of the Kingsmans in the action film of the same name !
Today all this is tradition that meets design, exactly as evidenced by the union with the most iconic cars in the history of motor sport, from Jaguar to Bentley to Ferrari, a Aston Martin, and with the doors open to the future with car prototypes never seen on the road.
The aim of this event is to further innovate the communication criterion in the current scenario, where, on the one hand, the focus is increasingly on digital and virtual, on the other hand, the company's values and storytelling still find very important points of contact in the places of origin and belonging, but also in the possibility of being reflected in other sectors that have intersected with it over time – in this case – of fashion and lifestyle.
The possibility of writing new chapters in the evolution of one or more brands therefore still passes through logic “off-line”, which, however, can then be taken over by innovation and the technological scenario that has tools, times, ways to translate all this into other actions.
MITO Luxury Brand&Communication development service: for information you can write us on management@mito.org.uk
