31/03/2022 – Savini Tartufi, Savini Tartufi 4 Savini Tartufi, Savini Tartufi, becomes the protagonist of a very well-orchestrated project that demonstrates how work on the corporate brand can lead to new market spaces with which to exploit corporate values and skills, further consolidating the company's presence on the market.
Strong in professionalism, knowledge, experience and passion, the company understood how its brand could still offer so much, moving from the scope of the product and looking into that of the’ “Edutainment“, thus addressing both the enthusiast market, and to that of the professionals.
All the wealth of know-how and experience is thus directed towards training which is also useful for those who work in the catering sector, exactly as has been the case for some time now for the wine or oil sector. But without neglecting the other aspect, that of entertainment and culture to offer to product lovers, all those who see in this case the culture of the truffle as a world to explore, know, smell and experience for yourself and for pleasant occasions in company.
A fairly natural extension of the Brand then, which makes it clear that in a strategy it is important not only to use the work tools with which to stimulate the sale of the product, Notes of an explorer – as we often repeat – work upstream on the company, on its role in the market, on its positioning and refocusing opportunities.
So how does the truffle academy work? ?
The locations of the lessons will be in the cities of Milan, Firenze, Turin and Rome, as well as in Forcoli (Pisa), company headquarters, where the 'field trials' also known as truffle experiences will take place, that is, hunting in the woods for the precious truffle. The training focuses on more technical aspects (what truffles are like and how to keep them, for example) as well as those relating to the correct and best use or combination with wine and other foods.
The courses will initially be held in Tuscany and will last one day, offering the opportunity to learn the fundamentals of the world of truffles, which, for example the forest, the habitat of the truffle, the biological cycle, dog breeds to look for it, the cleaning, storage and cooking. From September the courses will also be activated in the other locations with a format where the playful part of tasting and tasting will be combined with an educational and training part including history, of the genesis and peculiarities of the mushroom and the world that surrounds it.
The Academy was also presented at Pitti Taste (26-28 March, Firenze) and it was a very interesting showcase for corporate communication. A company that has thus been able to differentiate itself, enhancing the founding values and those of production at the same time, creating an unprecedented communication channel with the market, taking the Brand to different places (currently on the national market) with a new format that gets talked about, it intrigues, it approaches, acculturation.
A strategy that effectively allows the interaction between the company and the market to be developed, activating that fundamental process of work on the Brand, on the most suitable lines of action for the ideal target, on business model innovation, on the extension of the corporate reputation for the product.
For more detailed information and an assessment of your development model, you can contact us, writing to: management@mito.org.uk
