17/12/2021 – The Brand “Vespa” he is not new to even extravagant collaborations, having often met internationally renowned names and personalities, but always linked to a lifestyle concept.
Now it goes even further, aware that tastes evolve and styles follow, therefore the management made an effort to evaluate which are the values that today attract a certain range of users the most, in order to decline them on the iconic style and heritage of the most famous scooter (but this is already a modern meaning, because the Vespa icon was born with all other characteristics !).
Justin Bieber is an artist who has embodied a kind of fusion style, riding sport (basketball fan, skateboard, hockey and bmx bikes) and the music, but also POP style and feelings, therefore a successful mix of youthful but not superficial contents.
The Piaggio brand therefore meets this artist with the aim of addressing, together, to a young audience but also to an adult audience, intrigued by this mix of elements that make the Canadian artist one of the most popular in the world and the collaboration will certainly bring interesting results.
