Every company needs to find the way for development and growth, goal that can be achieved if you work with method and targeted strategies.
One of the fundamental aspects to aim for the goal is the strategy based on the COMPANY BRAND. It is a very broad and articulated topic that does not always receive the necessary attention, when, on the other hand, it is hand-in-hand with corporate strategy and commercial results.
The Workshop will therefore examine the corporate concept of Brand and will lead the participants to work on the three main areas:
After that, the international trade development process will be evaluated, analyzing:
The work is divided into two sessions of 4 hours each.
The working group is limited to 8 participants, in order to allow for a more direct relationship and encourage discussion and collaboration with a view to dynamic training that is functional to the needs of those who are entrepreneurs or hold a corporate role.
WHY’ THIS WORKSHOP, WHY’ HE BRAND, WHY’ MITO LUXURY
MITO Luxury has existed since 2008, but it represents the corporate evolution of a professional activity that began in 1998. In the beyond 20 years of experience we have always worked on business development strategies and in particular on marketing and international marketing.
Always attentive to evolution and innovation, we have adopted a dynamic and never stopped approach to definitions without taking into account the passage of time and change.
The same concept of marketing has been interpreted over the years, thoroughly studied and reworked by looking at the market and company dynamics. For some years we have therefore focused our attention on the theme of the COMPANY BRAND, a component that we consider fundamental in the definition and related implementation of marketing strategies, understood as placement before, how do you then.
We have worked on Brand Extension projects, Co-Branding and Brand Experience and we met numerous case histories worthy of attention and study. One of the most interesting examples is the case “Riva”.
In the Culture section of the MITO Luxury website there are some articles in which the theme of the BRAND has been addressed, analysed, understood and explained. You can consult some articles by connecting to the address www.mito.org.uk/cultura
Good work.
Davide Diurisi
