Here is another interesting and tasty example of “unpublished project”, which this time comes with an unprecedented meeting between a publishing company, a confectionery company and an idea of “brand experience” very new.
Confirming the fact that today more than ever the market rewards experiences even more than good products, Condé Nast Italia has launched a licensing project together with Pasticceria San Carlo, to bring the image and values of its brand into a taste of taste, able to evoke everything that has long occupied the pages of Vogue Italia and La Cucina Italiana magazines.
Based on these two editorial lines, Condé Nast has made Pasticceria San Carlo develop a line of special Panettone signed by Vogue and a line of traditional Panettone signed by La Cucina Italiana..
I am indeed 4 the flavor variations of the panettone signed by Vogue Italia: classic, pears and chocolate, iced brown and apricot, each of these declined on two formats, 500 gr o 1 kg.
The Italian cuisine instead presents a great classic: the traditional pandoro, produced following the recipe studied by the best chefs of La Scuola de La Cucina Italiana.
The collaboration is part of the Luxury Food sector, but in reality it is the result of a perfect synergy between various elements, passing through tradition and innovation, fashion and cuisine and creating a journey into taste that inspires and involves. In other words, a well-orchestrated strategy to communicate the values of a brand, in this case of publishing, which until now has always talked about printed pages and has never become part of the sensory reactions of consumers.
