A recent analysis reported by Il Sole 24 Ore takes stock of Venture Capital in Italy and finds a record year for start-ups in 2019, as well as the fact that growth rates are still far from those of other European countries. The article highlights that this performance is about – But – innovative companies and start-ups, where business models are designed in a different way from traditional businesses and often arise from young minds used to working in teams in research or university contexts.
This scenario makes us understand how the problem of financial resources often raised by entrepreneurs in our country is not actually the main obstacle to development.; if you think that in addition to the traditional channels of credit, there are alternative ways that can be much more effective because they offer more than just financial resources, but also – at the same time – managerial resources with which to grow the idea or business planning, it is understood how the age-old financial problem may not actually be as insurmountable as it is believed.
But to be able to access these resources and be able to attract the attention of investors, is not sufficient “to be a business”. We must get out of the logic of the credit system or of the facilities and enter into a logic of “value” ! Those who have financial resources to invest are interested in ensuring that these are included in a growth mechanism, not that they end up in tools or services to report. And in this sense, the venture capitalist or the business angel intervene in different ways on the business project, based on the analysis of the growth rate that this can have, together with the state of the same in terms of the first phase, raise, maturity, innovation, often getting involved in project management, provided – indeed – that there is a real project and not just a strictly commercial approach.
Managing your business as part of an organic and structured development project is therefore the real market challenge. The simple search for places and commercial opportunities cannot be everything, nor the premise with which to move on the market.
Many businesses, of quality and able to create excellent products or services, they seem to hit a transparent obstacle and struggle to find their way to success, attributing most of the problems to the crisis. Actually, it is precisely when the market shows signs of fragility that it is necessary to have a good plan and not move without strategies, thus finding – also – those financial resources that can allow you to change your positioning and follow up on initiatives with which to find the way to success.
MITO Luxury has always paid attention to planning and not to the commercial expedient, carefully studying the context in which the company exists and operates, carefully analyzing other contexts in which the value of the company can express its potential and translate it into a business model.
The goal of growth and development is complex, it can be reached from any company; but it is important to take all the necessary steps, because improvisation or the mere awareness of knowing how to make a good product, they are not enough to face the market and its challenges. And working properly, with this professionalism, financial resources can also be brought into the company to support a new project, ambitious, expression of entrepreneurial skills and passion.
#The chemical was tpossible: we build the best strategy for the best results.
MITO Luxury Business – management@mito.org.uk
