Looking at the most interesting projects that have characterized the last months of the past year and the trend of the key areas of the consumer market, from fashion to design to accessories for home living and lifestyle, it is clear that demand is moving towards an ever greater search for detail and exclusivity, elements that can offer the brand the opportunity to better exploit its brand values, as a tradition, history, innovation, know-how.
The market is increasingly crowded with offers and above all with communication; an answer to this scenario can therefore come from the careful choice of new strategies and places or contexts of communication with which to obtain an effect “wow” on customers, using forms of “contamination” between different sectors and productions.
Analyzing these aspects, internal and external to the company, we have thus identified the 5 strategies to focus on for the 2020:
1. L’high tech “dress” of precious materials, no longer just a device but a product dedicated to the individual's style.
2. The craftsmanship dedicated to completing the offer of fast consumer products.
3. The planning and realization of environments around the production.
4. Digital technology dedicated to product selection and configuration.
5. Co-branding between production companies and localities.
Of course, these are not the only possibilities that the company can exploit, of course we recommend dedicating time and resources to evaluate what the market seems to reward at this stage in terms of interest and “explorations” .
Our approach to the development of initiatives and projects goes in this direction, constantly monitoring the movements of a sector or of the entire market and correlating elements and factors that transmit us a lot of useful information.
For more details and evaluation of a project for the company: management@mito.org.uk
