We were able to understand and assess some companies in the beauty industry, especially manufacturers scents, always selected on the basis of a strong creativity and attention to detail both in the composition of the essences, and in the search of form and design of packaging.
There also are two worlds in the luxury industry who sometimes find it difficult to meet: that of production and that of sales.
Skillfully played by those who live every day the commercial challenge in order for a department store create turnovers suitable and the company is able to run the most of its offer, We addressed these two worlds with buyers Harrods Beauty of London, with which we have examined in detail the range of an Italian manufacturer of high quality. A full-bodied meeting, in which they are highlighted the productive aspects to be improved on the packaging, while the product itself as well as quality could respond to an even more precise positioning and suitable distribution environment and its customers.
Some other time, to Paris, we could know another producer who instead identified the correct definition of its positioning in the same dept. store London, as well as the intriguing and refined detail of the packaging and of the fragrances that perfectly affect that target.
Indications extremely useful, report to the company in order to consider the refinement of an in itself already very good product.
