Supercar and research on materials in space. Apparently both worlds with different market targets, but only apparently: innovation is the engine of development and collaboration is performance for those who do business.
Lamborghini has started a partnership with the Houston Methodist Research Institute for the joint research activity on advanced carbon fiber composite materials and this will lead to space testing, on the ISS (International Space Station) the yield of five different composite materials, produced by Lamborghini, to the extreme stresses induced by the space environment in view of future applications on its super sports cars and in the medical field.
An ambitious program that returns to the brand, both directly and indirectly and which highlights the#vision of this company, always able to break the mold and reinterpret their role, in the context of industrial activity, commercial, as well as its role in the future.
#brand management #lamborghini #mitoluxurybusiness #businessdevelopment #innovation #future #strategy #The chemical was tpossible
